LED显示屏发展三大趋势,中小企业要抱政策“大腿”

Release time:2017-07-21
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source:慧聪LED屏网
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历经多年发展,国内LED显示屏行业趋向规范化、集中化方向发展,并且在技术革新、竞争激烈、市场需求变化及政策带动下,今年国内LED显示屏的发展出现了新的特点。总体而言,产品技术含量普遍更高,针对市场不同的需求而生产的细分产品茁壮成长。此外,在政策及经济进一步发展的带领下,更多新的市场等待着LED屏企去开发。



LED显示屏发展新趋势

1、超小间距产品诞生 或成为市场下一热潮

2017年小间距LED产品强势崛起,市场快速发展,致使一些仍在观望的企业“措手不及”,而早已拥有技术储备及量产能力的企业则率先打开市场,享受着市场带来的甜头。由2017上半年业绩预报来看,洲明科技的小间距产品增长率高达90%,而利亚德小间距电视销量增速也在50%,可见小间距产品对两者盈利方面的加持不小。

当前的小间距产品点距基本在P1.2-P2.5之间,部分业内人士认为产品点距将进一步缩小,往“超小间距”方向发展。事实上,在此前的美国Infocomm展上,利亚德就已推出了0.7mm小间距产品,并表示已进入量产阶段;洲明也推出了P0.9的小间距产品。

随着各大厂商加紧对小间距产品的研产和推广,小间距LED产品也进入了同质化竞争阶段,争取开发更高清的产品,以提高产品竞争力、获得技术认可,也成为了厂商的选择之一,这也推动LED显示屏往超小间距方向发展。同时,在室内大屏应用需求增加、小间距产品抢占部分液晶拼接市场的刺激下,业界寄望于间距更小的产品在室内大屏领域分得更大的蛋糕,也在一定程度上促进了超小间距产品的研发。

2、互动智能需求凸显  LED显示屏功能将更多样

此前LED显示屏在商业方面的运用,多在远距离、超大屏的户外广告、舞台显示方面,随着LED显示屏在室内商用领域的应用增加,单纯的显示功能变得难以满足市场需求。如今信息化、数字化和触屏设备快速发展,广告机、橱窗广告等形式的数字广告需要拥有更强大的互动功能,才能满足人们对商品的进一步了解。而在这一方面,LED显示屏相较于液晶屏,互动劣势尤为明显,想要深挖室内商显市场,LED显示屏必须突破此障碍,才能获得更广泛的认可。

但在这一个问题上,或许我们也无需过于悲观。日前,美国LED显示屏制造商NanoLumens日前宣布,已经推出了真正的无玻璃触摸屏技术,并表示触摸屏解决方案可以消除传统的玻璃框架或塑料屏幕,突破显示屏与触摸功能元件隔离的瓶颈,改变过去LED显示屏难以增添互动元素的窘境。

此外,智能化备受热捧,对人们的日常生活和商业活动也开始产生相应的影响,这也使得厂商开始进行研发,以让人脸识别、手势遥控等智能化因素与LED显示屏结合。

3、视觉体验升级  助力开发市场新蓝海

正如前文所说,LED显示屏主要功能是显示,当前人们对于视觉感受的追求越来越高,也促使LED显示屏在形态和显示形式上不断进行革新。



LED透明屏正是在这样的趋势下迅速获得市场认可,顺利切入高端商显、舞台显示市场。与传统LED显示屏不同的是,LED透明屏能达到80%的通透率,在一定程度上看,其观赏效果极佳,因而也成为了高端市场的宠儿。同样的还有LED天幕,以超大面积,强势占据人们视野,给以人们沉浸式感受,成为不少高端商业中心的不二之选。

而LED显示屏和全息的结合,可以说是虚拟与现实的一种结合显示形式,更能论证人们对视觉效果的不懈追求。近年来LED显示屏和全息的结合在舞台上尤为引人瞩目,两相配合,模糊了虚拟和现实的界线,仅给人们留下了震撼的视觉感受,不难想象其未来应用市场将何等庞大。

此外,3D、VR等新兴显示技术被运用到LED显示屏上的趋势,也进一步开拓了LED显示屏的运用领域,将助力LED显示屏市场的不断扩张。


LED显示屏市场新契机

1、智慧城市再加码  小间距产品先受益

自2012年首批国家智慧城市试点名单公布以来,智慧城市建设被提上日程。2014年发改委、科技部、公安部等八部委联合印发《关于促进智慧城市健康发展的指导意见》,提出到2020年,建成一批特色鲜明的智慧城市,再次加速了智慧城市建设步伐。

受此影响,各政府部门相继投入信息化、可视化、智能化指挥办公平台的建设,在一定程度上促进室内大屏显示需求增加,加上小间距产品的逐渐成熟和巨大的技术优势,使得小间距LED产品在安防、气象、交通等多领域的应用激增。

伴随智慧城市建设的逐步推进,作为数字化显示设备的LED显示屏在智慧交通、信息化社区、智慧医疗等方面的应用将不断增加,为LED显示屏市场扩张加码。

2、文化体育事业兴盛  相关市场蓬勃发展

国务院发布的“十三五”规划纲要指出,要完善现代文化市场体系和现代文化产业体系,加快发展文化产业。在这样的政策支持之下,我国文化呈现欣欣向荣之景,各地文化演艺事业得到政府的重视和支持,也进一步带动了LED舞台显示屏市场的繁荣。



此外,当下国内体育产业往市场化方向发展,以及国家政策的支持,LED显示屏在体育领域的运用也大大增加。无论是满足观众观看比赛的显示需要,还是赛事赞助商、广告商展示自身品牌的需要,对LED显示屏都存在一定需求,加上世界杯、锦标赛等各类赛事接踵而至,也使得LED体育场馆屏、LED围栏屏的市场不断扩张。如艾比森、雷曼、利亚德等行业大型企业都不约而同地跨界发展体育事业,足以证明其潜在市场可见一斑。

3、“一带一路”持续护航  中小企业收获新市场

今年以来,“一带一路”高峰论坛的举办,及相关政策的出台,使得“一带一路”成为2017上半年的时政热点,也切实为LED显示屏行业带来了海外发展的新机遇。数据显示,今年4月,我国LED显示屏出口规模创下单月新高,“一带一路”政策的带动作用毋庸置疑。

对于中小企业而言,在出口政策利好的情况下,东南亚、中亚等市场容量较小、开发程度较低的国家则成为其值得“深挖”的潜在市场。相较于发达国家市场不易进入,发展中国家无疑是“小而多”的市场存在,单个国家市场容量小,但这样的国家数量多,总体上对中小企业而言仍然拥有较大的开发意义。并且,国内市场高度饱和之下,LED显示屏企业须寻求新的市场以满足生存发展,而此时“一带一路”则在为这些企业进行“保驾护航”,帮助其顺利开发海外市场。

在技术不断革新、价格下降以及潜在市场庞大的态势下,LED显示屏的运用将更为普遍,不仅在公共生活、商业活动中,更会渗入我们生活的方方面面。而在这推动之下,LED显示屏行业将获得更多的发展契机,保持蓬勃发展的利好态势。

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2019-01-24 00:00 reading:2506
Micro LED displays and Mini LED backlight technology have been the focus of spotlight in this year’s exhibitions of consumer electronics and display technology. Major manufacturers including Samsung, Sony, and AUO have showcased related conceptual products. It is also said that Samsung may mass-produce ultra-large Micro LED TVs, driving more manufacturers to invest in Mini LED R&D. According to the latest report of LEDinside, a division of TrendForce, the market value of Micro LED and Mini LED products is estimated at US$1.38 billion by 2022.New technologies will accelerate the advancement of Micro LED“Micro LED still faces many technical bottlenecks, including epitaxial wafer/chip, transfer, full color, driver IC, backplane and inspection/repair technology”, says Roger Chu, the Research Director of LEDinside. Transfer technology used to be the biggest bottleneck, but new transfer solutions have been emerging, such as Pick & Place transfer, fluid assembly, laser transfer, and roller transfer. It is expected that there will be more cost-competitive solutions in the future, which may accelerate the advancement of Micro LED.LEDinside notes that Micro LED technology is most likely adopted to display products with special requirements, especially those beyond the capabilities of LCD and OLED displays. LEDinside expects that Micro LED would be gradually applied to AR micro projections which require high brightness, automotive HUD projection applications, and ultra-large digital display in the near future. LEDinside estimates that the market value of Micro LED products will reach US$694 million by 2022.Mini LED expects growing demand in high-end backlight marketConsidering existing technical barriers for Micro LED technology, manufacturers tend to launch Mini LED backlight solutions this year, hoping to boost the demand. Displays using Mini LED backlight may appear in the market in the second half of 2018, says LEDinside, and the market value of Mini LED products is expected to reach US$689 million by 2022.Different from conventional LED backlight, Mini LED chips are smaller in size. Coupled with direct type LED backlight and local dimming, the number of LED chips used will grow at multiples. Therefore, Mini LED will become a key application that drives the demand for LED chips.However, the costs of Mini LED backlight remain too high for mainstream displays, while problems of heat dissipation and power consumption have not been solved yet. Therefore, Mini LED may cut into the market through high-end consumer products like gaming notebook, gaming monitors, monitor with special applications, as well as niche products like high-end TV with high resolution, high contrast and high color saturation. These products put more focus on specifications than on competitive prices, thus will become the main battlefield for vendors who aim to achieve technology differentiation through Mini LED backlight technology.
2018-06-22 00:00 reading:740
The efficiency of LEDs compared to traditional incandescent and fluorescent lighting is one of the most highly touted benefits of the technology. According to a new report by IHS Markit, the use of LEDs to light buildings and outdoor spaces reduced the total carbon dioxide emissions of lighting by some 570 million tons in 2017. This reduction, roughly equivalent to 162 coal-fired power plants, enabled LED component and lighting companies to reduce the global carbon footprint by about 1.5 percent this year, IHS Markit(London) estimates. Jamie Fox, a principal analyst for the market research house's lighting and LED group, believes LEDs have enabled LED component and lighting companies to transform their industry. These companies, he said, "are fighting climate change much more effectively than other industries, and they should be given credit for it." Jamie Fox Fox added: "Unlike in other industry sectors, workers at LED companies can honestly say that by selling more of their products, they are helping to reduce global warming." LED lighting uses an average of about 40 percent less power than fluorescent  and 80 percent less than incandescents to produce the same amount of light, according to Fox. He expects the impact of LEDs on the global carbon footprint to become more pronounced as more LEDs are installed around the world. Based on IHS' analysis of market share data for LED component suppliers, Nichia Corp., a Japanese supplier of LEDs, can saved the most carbon overall. The firm accounted for about 10 percent of all carbon dioxide reduced through the use of LEDs in 2017, or roughly 57 million tons, according to IHS. Cree followed Nichia with 8 percent, while Lumileds, Seoul Semiconductor, MLS, Samsung and LG Innotek each have a share in the range of 4 percent to 7 percent, according to IHS.
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