一份订单暗示iPhone 9将彻底放弃LCD屏幕?

Release time:2017-05-24
author:Ameya360
source:腾讯科技
reading:139

  据报道,离iPhone 8发布还有四个月呢,但供应链方面的战争早已提前开始,韩媒消息称,苹果已经出手向三星订购iPhone 9的屏幕面板了。

  据悉,苹果与三星已经达成协议,这家韩国巨头将为明年的苹果旗舰机提供1.8亿块OLED屏幕,这一数字直接达到了今年苹果OLED屏幕需求量的两倍。

  有人会说,两个月前不是有消息称苹果和三星签了两年的OLED屏幕供应合同吗?确实,但当时的消息并未透露2018年苹果的屏幕订购数量,因此这次的消息应该是对上次信息的补充。

  供应链消息显示,明年的iPhone 9将重回大小搭配的传统模式,一款搭载5.28英寸屏幕,另一款则为6.46英寸的巨屏版,如果苹果明年彻底抛弃LCD屏幕,那么1.8亿块屏幕确实能与它们的日常销量相匹配。

  对于这份传说中的协议,韩媒引用匿名消息表示:“两家巨头近日签署了保密协议,随着研发的深入,屏幕的设计和功能可能会发生相应的变化。”

  当然,这一切暂时只是传闻,毕竟离iPhone 9的发布还有很长时间呢。

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On Wednesday, Apple did something clever with pricing on its new iPhones. It made the cutting-edge technology it introduced in last year's iPhone X available at a much lower price, which could help it sell more iPhones to people who sat out last year's high-end.But it did this while increasing prices at almost every level of its lineup, which will help it keep its average selling price — and profits — high.Apple announced three new iPhone models: the iPhone XR, iPhone XS and iPhone XS Max. All three models include large displays with minimal borders, no home button and the FaceID camera system for unlocking the device using facial recognition. Here's how the pricing strategy breaks down.The entry-level modelThe entry-level iPhone XR, which starts at $749, will likely be a big seller. It has many of the key features found in the high-end X line, including FaceID and a high-powered processor that should make certain tasks faster and more efficient.But costs a lot less than last year's X thanks to features like its cheaper LCD display, aluminum body and single-lens camera. To those who were put off by the $1,000 price tag on last year's iPhone X, this year's iPhone XR will look like a steal. That could help overall unit sales pick up.At the same time, the iPhone XR is more expensive than last year's entry-level iPhone 8, which started at $699. And two years ago, it cost only $649 to get the newest base iPhone model. In other words, the cost of entry to get in on the latest iPhone has increased by $100 over the last two years.The high-endThe mid-range iPhone XS starts at the same $999 price as last year's iPhone X and is functionally similar.But last year, the X was the top of the line, the luxury model.This year, Apple is selling the iPhone XS Max with a 6.5-inch screen, which starts at $1,099 and goes all the way up to $1,449 if you get the model with 512GB of storage. It's the most expensive iPhone Apple has ever produced.Last year, if you wanted a big new iPhone, Apple offered the iPhone 8 Plus, which started at $799. It didn't have the newest iPhone X features like the high-resolution screen or Face ID, but it was also cheaper.As a side note, none of Apple's new phones will include the adapter you need to plug a traditional pair of headphones into the Lightning port on the phones — a necessity ever since Apple eliminated the headphone jack in 2016. That adapter, which used to come included, will now cost buyers an extra $9. Or, you can buy wireless headphones, which Apple also sells.The low-endApple is eliminating its lowest-price option, the iPhone SE, which started at $349. Price-conscious buyers will still be able to get old iPhones at steep discounts from their debut prices — the iPhone 7 will start at $449 (it debuted in 2016 at $649), and the iPhone 8 will start at $599 (down from last year's introductory price of $699).But overall, the price of entry to the Apple ecosystem has gone up.It's the perfect setup for Apple. After proving it could charge more for new iPhones, the company has quietly increased the price to buy into the newest models. We won't know for sure if the strategy will work until Apple reports its December quarter earnings, but based on how successful the pricey iPhone X has been, Apple should be able to keep iPhone sales and profits growing.
2018-09-14 00:00 reading:383
As Apple unveils its new iPhone models, TrendForce has provided the following comments for your reference.Apple unveiled new versions of its iPhone on Wednesday and the specs are consistent with earlier expectations of the new models, says TrendForce. While last year’s premium-priced iPhone X sparked discussion in the market, Apple again moved towards a higher price range, passing the US$1,000 threshold. TrendForce believes that the aggressive pricing point Apple has chosen seems to be challenging the upper limit of prices that consumers are willing to pay for a premium smartphone. New iPhone Xs and iPhone Xs Max feature optimized photo quality, AR experiences, and dual-SIM, but they are less likely to boost the demand significantly due to the higher-than-expected prices, because consumers still need time to adjust to the price set for the premium models.As for iPhone XR, the more budget-friendly model, its pricing point is much lower than its OLED partners, iPhone Xs and iPhone Xs Max. Positioned as Apple’s main product this year to revive its sluggish smartphone sales, the iPhone XR with an LCD display will account for nearly 50% in the production capacity of the new iPhone series. However, this LCD model is also faced with uncertainties related to trade issues, the stronger US dollar, as well as even higher pricing outside the U.S. Therefore, it remains to be seen whether or not this LCD model could help Apple boost iPhone sales growth and profits.Meanwhile, the prices of older versions of iPhone, including iPhone7 and iPhone 8, are adjusted downwards to US$449 and US$599 respectively, which may create higher-than-expected demand for the older models.
2018-09-14 00:00 reading:321
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