Imagination and Chips&Media announce collaboration

Imagination Technologies and Chips&Media have announced a new collaboration that will ensure that Imagination’s GPU IP and Chips&Media Video Codec IP are available as integrated and tested solutions that can work together.

The move is intended to bring system-level benefits, including a range of compression technologies, such as Imagination’s outstanding PVRIC lossless compression.

The IPs are designed around compatible formats and drivers and will enable customers to use best in class technology while removing concerns over incompatibility.

Commenting Nigel Leeder, EVP PowerVR, Imagination Technologies, said, “By providing IPs we can bring to market solutions that significantly benefit our mutual customers. There are a wide range of devices where the combination of advanced graphics and video at up to UHD resolutions are key requirements.”

Steve SangHyun Kim, CEO, Chips&Media, said: “It’s perfectly possible today to pick up a bundle of GPU and Video Codec IP from a single vendor, but the cost is a compromise in product quality as no single vendor has best-in-class video and GPU IP. Working together Chips&Media and Imagination can deliver a powerful and differentiated IP package that excels in both GPU and video. We are delighted to be working with Imagination to deliver the solution the market wants.”

Chips&Media Video Codec IP includes all major standards (MPEG-2, MPEG-4, DivX, H.263, Sorenson, H.264, RV, VC-1, VP8, AVS, AVS+, HEVC / H.265, VP9 and AV1) at up to UHD resolutions. Imagination GPUs are designed for up to UHD UI, advanced gaming and apps, and are based on TBDR (tile based deferred rendering), a high-efficiency rendering approach unique to PowerVR.