可穿戴设备老大位子易主,Fitbit神话不再

Release time：2017-05-05
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source：DONEWS
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据报道，市场研究公司Strategy Analytics发布了2017第一季度智能穿戴数据，其中当季总销量达到2200万，同比增长21%。苹果凭借Apple Watch的350万销量，成功超越Fitbit位居第一。

相比苹果的销量猛增，曾经在去年一季度霸榜的Fitbit则遭遇了暴跌，销量从450万滑落到290万台。以苹果为代表的智能手表，逐渐成熟的产品设计和功能，正在一步步侵蚀Fitbit等手环类产品的生存空间。

 

 

AppleInsider指出，Fitbit此前主要靠价格较低的运动手环和相关配件牟利，它们也有高端产品，但只是搭载了GPS和更大的屏幕而已，相比Apple Watch则毫无竞争力可言，被冲击的溃不成军。

Strategy Analytics主管克里夫·拉斯科德认为，Fitbit在智能穿戴市场失意是因为该公司的运动手环销售疲软，此外它们进军智能手表市场的脚步走的太慢了，“Fitbit的出货量、营收、售价和利润本季均全面下滑，要想尽快恢复，Fitbit今年可是有硬仗要打。”拉斯科德说道。

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