可穿戴设备老大位子易主,Fitbit神话不再

Release time:2017-05-05
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source:DONEWS
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据报道,市场研究公司Strategy Analytics发布了2017第一季度智能穿戴数据,其中当季总销量达到2200万,同比增长21%。苹果凭借Apple Watch的350万销量,成功超越Fitbit位居第一。

相比苹果的销量猛增,曾经在去年一季度霸榜的Fitbit则遭遇了暴跌,销量从450万滑落到290万台。以苹果为代表的智能手表,逐渐成熟的产品设计和功能,正在一步步侵蚀Fitbit等手环类产品的生存空间。

 

 

AppleInsider指出,Fitbit此前主要靠价格较低的运动手环和相关配件牟利,它们也有高端产品,但只是搭载了GPS和更大的屏幕而已,相比Apple Watch则毫无竞争力可言,被冲击的溃不成军。

Strategy Analytics主管克里夫·拉斯科德认为,Fitbit在智能穿戴市场失意是因为该公司的运动手环销售疲软,此外它们进军智能手表市场的脚步走的太慢了,“Fitbit的出货量、营收、售价和利润本季均全面下滑,要想尽快恢复,Fitbit今年可是有硬仗要打。”拉斯科德说道。

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